Category Archives: Marketing & Promotion

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Le’Andria Johnson Partners With Mid-South Ford Dealers on Ford Campaign, Featuring Her Song ‘All I Got’

Hello World,

GRAMMY® and Stellar Award-winning artist Le’Andria Johnson is celebrating love, music, family and fans in a promotion this holiday season on a Ford Music campaign with Mid-South Ford Dealers.  Running now until December 31st, 2017, the campaign features the beloved vocal powerhouse in a new video sharing her journey in what inspires her to go further, highlighting her hit song “All I Got,” and an amazing sweepstakes promotion for fans in the region.  Empowering others with an uplifting message of love as a source of strength to go further, and highlighting the song’s chorus “Your Love is All I Got,” Le’Andria talks about her family, start in music, and fans, proclaiming love and gratitude to her fans and family for their bond and inspiration.

“All I Got” is Le’Andria’s latest single from her powerful album BIGGER THAN ME, with the song being a particularly special experience for Le’Andria during her recording of the album.  “All I Got” continues to make an impact among fans and on Urban AC radio, where the single is #26 on the latest MediaBase Urban AC chart.  Le’Andria also recently performed at the 2017 Soul Train Awards in Las Vegas.

Check out Le’Andria’s message in this new video featuring “All I Got” below.

Click on THIS LINK to enter a sweepstakes for a chance to win signed merchandise from Le’Andria Johnson!

“All I Got” is Le’Andria’s latest single from her powerful album BIGGER THAN ME, with the song being a particularly special experience for Le’Andria during her recording of the album.  “All I Got” continues to make an impact among fans and on Urban AC radio, where the single is #26 on the latest MediaBase Urban AC chart.  Le’Andria also recently performed at the 2017 Soul Train Awards in Las Vegas.

Any thoughts?

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Should Rapper 2 Chainz’s ‘Pink Trap House’ Be Used for a Church?

Hello World,

Here in the A for the past couple of weeks, folks have been flocking to rapper 2 Chainz’s Pink Trap House to take pictures in front of the hood anomaly. For those of you who have been privileged enough to not know what a trap house is,  a trap house is a “term used to define a crack house, or the surroundings in which a drug dealer or(trap star) would use to make their profit,” according to urbandictionary.com. In an effort to promote his latest album, “Pretty Girls Like Trap Music,” which debuted last month, 2 Chainz had a house in the A painted pink with the word “TRAP” painted on the front of it. Reportedly, the inside of the house is an art gallery. Since then, folks from all over have positioned themselves to take fun pictures in front of the 2 Chainz’s shrewd publicity tool and posted them on Instagram.

Below are just a sampling of these photos from ThePinkTraphouse Instagram page.

@abbeymace #pinkhouse #prettygirlsliketrapmusic #atlanta #pinktraphouse #2chainz

A post shared by 2 Chainz Pink Trap House (@thepinktraphouse) on

@Itslaroneppl #2chainz #pinktraphouse #atlanta #prettygirlsliketrapmusic #pinkhouse

A post shared by 2 Chainz Pink Trap House (@thepinktraphouse) on

@tylerthecrayon #prettygirlsliketrapmusic #prettygirlsliketrapmusic #recent4recent #recent4recent #spamforspam

A post shared by 2 Chainz Pink Trap House (@thepinktraphouse) on

@Itslaroneppl #2chainz #pinktraphouse #atlanta #prettygirlsliketrapmusic #pinkhouse

A post shared by 2 Chainz Pink Trap House (@thepinktraphouse) on

I admit I want to go to the Pink Trap House and take a cool picture. And although a trap house has a negative connotation, some have found positive uses for the Pink Trap House including a church.

As you can see, I guess service was held this past Sunday. And yesterday, a free HIV testing was offered was at the Pink Trap House…

But Greenforest Community Baptist Church Youth Pastor Al Hollie Jr . says he hates the Pink Trap House (although he doesn’t disrespect 2 Chainz) which he talked about on his Facebook page on Sunday and since then has been reported by Fox 5.  Below is his original video, which has been shared at least 400 times. He told the news station that his father regularly visited trap houses where he used drugs and is still a substance abuser today. Hollie noted the generations of families can be affected by what happens in a trap house and said that the people who have been taking pictures in front of the Pink Trap House couldn’t have experienced what he experienced as a child nor grew up near a trap house.

My husband and I discussed this over the weekend, and I can see his point. He doesn’t think it’s cool to take a picture in front of the Pink Trap House either. What do you think?

And do you think despite the negative connotation of a real trap house that 2 Chainz’s publicity tool can be used for positivity?

Any thoughts?

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Cast of OWN’s ‘Greenleaf’ Holds Press Conference During aTVfest in Atlanta, Season 2 Premieres March 15! (PICS & VIDEO)

Hello World,

In just over the month, the wait will be over and OWN’s “Greenleaf” will be back! Last week, the Oprah Winfrey Network (OWN) hosted a press preview of the highly-anticipated second season of “Greenleaf” during the annual aTVfest in Atlanta. Attendees arrived at the Four Seasons Atlanta and were treated to a buffet lunch followed by a sizzle reel screening and a Q&A with cast members Lynn Whitfield, Keith David, Merle Dandridge, Deborah Joy Winans, Tye White, GregAlan Williams, Kim Hawthorne, series writer Erica Anderson and creator/executive producer Craig Wright.

Below are a few pics from the event followed by a trailer for Season 2 of OWN’s “Greenleaf!”

ATLANTA, GA – FEBRUARY 03: (L-R) Tye White, Deborah Joy Winans, Lynn Whitfield, Erica Anderson, Craig Wright, Merle Dandridge, Gregalan Williams, Keith David and Kim Hawthorne attend “Greenleaf” Season 2 Press Luncheon at Four Seasons Hotel on February 3, 2017 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for OWN)

 

ATLANTA, GA – FEBRUARY 03: Actress Lynn Whitfield speaks onstage at “Greenleaf” Season 2 Press Luncheon at Four Seasons Hotel on February 3, 2017 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for OWN)

 

ATLANTA, GA – FEBRUARY 03: Actress Merle Dandridge attends “Greenleaf” Season 2 Press Luncheon at Four Seasons Hotel on February 3, 2017 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for OWN)

ATLANTA, GA – FEBRUARY 03: Actor GregAlan Williams attends “Greenleaf” Season 2 Press Luncheon at Four Seasons Hotel on February 3, 2017 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for OWN)

 

ATLANTA, GA – FEBRUARY 03: Actor Tye White attends “Greenleaf” Season 2 Press Luncheon at Four Seasons Hotel on February 3, 2017 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for OWN)

 

ATLANTA, GA – FEBRUARY 03: Actress Deborah Joy Winans speaks onstage at “Greenleaf” Season 2 Press Luncheon at Four Seasons Hotel on February 3, 2017 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for OWN)

ATLANTA, GA – FEBRUARY 03: Actress Merle Dandridge attends “Greenleaf” Season 2 Press Luncheon at Four Seasons Hotel on February 3, 2017 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for OWN)

 

Any thoughts?